Data Management

September 16, 2016

Can we stop talking about big data and start talking about business and customer outcomes?

Recently, the business world has been awash with stories about the possibilities and applications of big data, analytics, automation and artificial intelligence technologies. However, reading many […]
July 20, 2016

Most personalisation initiatives fail to improve customer experience – Interview with Jan Jensen of CXense

Today’s interview is with Jan Jensen Chief Marketing Officer at Cxense, a software as a service company that is enabling many of the world’s leading media, […]
January 22, 2016

How leading brands are earning customer trust in the midst of data and privacy concerns

The trust that customers have for brands and business, in general, is at a low ebb. Whilst many businesses are cognisant of this and are working […]