building

March 26, 2012

How I built a team of brand evangelists with (almost) no marketing budget

Today’s post is a guest post from Adam Ulivi. Adam approached me and asked if he could write a guest post for my blog. We threw […]
March 17, 2012

Honesty and transparency with clients and prospects builds better retention and loyalty

photo credit: dandelionfourteen This is the second of a series of interviews with CEOs that were included in a book I wrote in late 2010 called […]
February 17, 2012

Longevity of ownership and staff service are two main keys to building customer retention and loyalty

photo credit: s_falkow In late 2010 I wrote a book: RARE Business which was a collection of thoughts, ideas and strategies to help businesses ‘build better […]
November 8, 2011

Where to start when building a great customer centric business?

photo credit: Matt loves kicks Last Thursday, I was in the midst of hosting RARE Forum, a new type of event that explored the over-arching theme […]