March 26, 2012 March 26, 2012How I built a team of brand evangelists with (almost) no marketing budgetToday’s post is a guest post from Adam Ulivi. Adam approached me and asked if he could write a guest post for my blog. We threw […]
March 17, 2012 March 17, 2012Honesty and transparency with clients and prospects builds better retention and loyaltyphoto credit: dandelionfourteen This is the second of a series of interviews with CEOs that were included in a book I wrote in late 2010 called […]
February 17, 2012 February 17, 2012Longevity of ownership and staff service are two main keys to building customer retention and loyaltyphoto credit: s_falkow In late 2010 I wrote a book: RARE Business which was a collection of thoughts, ideas and strategies to help businesses ‘build better […]
November 8, 2011 November 8, 2011Where to start when building a great customer centric business?photo credit: Matt loves kicks Last Thursday, I was in the midst of hosting RARE Forum, a new type of event that explored the over-arching theme […]