business models | Adrian Swinscoe

July 7, 2012

Customer retention: Increase customer switching costs by doing something that is low revenue, constant but difficult to replace for the clients

This is the ninth in a series of interviews with CEOs that were included in a book I wrote in late 2010 called RARE Business. It […]

May 14, 2012

Connecting the dots of word of mouth, customer loyalty and customer service

A recent piece of research from Clickfox got me to thinking about word of mouth, customer loyalty and customer service and if we should be thinking […]

May 8, 2012

Focusing on customer loyalty has allowed us to fundamentally change our business model

This is the fifth of a series of interviews with CEOs that were included in a book I wrote in late 2010 called RARE Business. It […]

April 3, 2012

Having everyone involved in customer service helps create a better customer experience

This is the third of a series of interviews with CEOs that were included in a book I wrote in late 2010 called RARE Business. It […]