August 19, 2011 August 19, 2011Brand extension or extension of trust?photo credit: birgerking Over the summer, I’ve seen a few things that have got me to thinking about businesses, their brands, relationships with existing and new […]
May 19, 2010 May 19, 2010The Strength of Your Brand is Not Dependent on the Size of Your Marketing BudgetImagine you are in a situation, whether with friends or with work colleagues and you need to buy something: a new computer, a new car, a […]