Purpose Driven

September 3, 2020
Patagonia

Customer Experience And Politics: Do They Mix?

In an article I wrote a few weeks ago I posited four imperatives that, I believe, are emerging from the pandemic. One of those imperatives was […]
July 19, 2020
Purpose

Purpose is not a luxury and matters more than ever in a crisis – Interview with Professor Alex Edmans of London Business School

Today’s interview is with Alex Edmans, a Professor of Finance at London Business School who focuses on responsible business. He has just published a new book […]
February 2, 2018
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A greater purpose will give your customer and employee experience an extra edge

Historically, customers used to buy the practical benefits of a product or service. More recently, however, the experience that customers receive has become ever more important […]
December 19, 2017
Purpose

Brands can create a better customer experience by being purpose driven – Interview with Alicia Tillman, CMO of SAP

Today’s interview is with Alicia Tillman, the new global Chief Marketing Officer (CMO) of SAP, the world’s largest provider of enterprise application software. Alicia joins me […]