Today’s interview is with Alicia Tillman, the new global Chief Marketing Officer (CMO) of SAP, the world’s largest provider of enterprise application software. Alicia joins me today to talk purpose and how brands can create a better customer experience by being a purpose driven brand.
This interview follows on from my recent interview – Public Enemy and getting practical with AI in the contact centre – Interview with Mikhail Naumov – and is number 245 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.
Highlights from my conversation with Alicia:
Alicia Tillman is the Chief Marketing Officer at SAP, where she is responsible for creating and accelerating the companies brand across the globe. Alicia previously served as the CMO for SAP Ariba, an SAP company, where she led the development of the marketing strategy across the globe. Prior to joining SAP, Alicia spent 11 years at American Express and was the head of Marketing and Business Services and previously head of Public Affairs, Corporate Communications and Media Relations for the Global Business Travel division.
Thanks to Seth Sawyers for the image.