trust

December 20, 2022
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Customer success and the role of community – Interview with Elaine Richards of 37signals

Today’s interview is with Elaine Richards, who is the COO of 37signals, the makers of Basecamp and HEY. She joined 37signals in 2021 and joins me today to talk […]
February 25, 2022
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Customers know how to solve data, privacy and AI trust issues. Brands should listen to them

In early December, Cogito published some new research designed to capture consumers’ understanding of artificial intelligence (AI), their overall perception and utilization of it, and any […]
November 25, 2020
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The relationship between trust, honesty and simplicity when it comes to customer and employee experience – Interview with Brian Rafferty of Siegel+Gale

Today’s interview is with Brian Rafferty, the Global Director of Business Analytics and Insights at Siegel+Gale, a brand strategy, design and experience firm. They also define […]
January 7, 2019
Trusted

Becoming a trusted company is an absolute requirement of a winning strategy

Edelman’s Trust Barometer has, for years, been warning that trust is on the wane and those companies that build the most trust with their customers will […]