trust

February 25, 2022
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Customers know how to solve data, privacy and AI trust issues. Brands should listen to them

In early December, Cogito published some new research designed to capture consumers’ understanding of artificial intelligence (AI), their overall perception and utilization of it, and any […]
November 25, 2020
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The relationship between trust, honesty and simplicity when it comes to customer and employee experience – Interview with Brian Rafferty of Siegel+Gale

Today’s interview is with Brian Rafferty, the Global Director of Business Analytics and Insights at Siegel+Gale, a brand strategy, design and experience firm. They also define […]
January 7, 2019
Trusted

Becoming a trusted company is an absolute requirement of a winning strategy

Edelman’s Trust Barometer has, for years, been warning that trust is on the wane and those companies that build the most trust with their customers will […]
December 12, 2018
Trust

Becoming a trusted company is an absolute requirement of a winning strategy – Interview with Christopher Roark of Accenture

Today’s interview is with Christopher Roark, Managing Director at Accenture Strategy. Christopher joins me today to talk about Accenture’s new Competitive Agility Index, how a decline […]