April 9, 2023
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Too much data, too few skills. To achieve personalization, there is another way

Braze, the customer engagement software platform provider, recently released their third annual Global Customer Engagement Review. The research, by surveying 1,500 marketing executives across 14 markets, […]
December 16, 2021
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Getting personalisation right will require marketers to do different things

The lovely folk at Braze, a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love., invited me along […]