building trust

October 31, 2023
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The science behind repairing trust – Interview with Professor Peter Kim

Today’s interview is with Dr. Peter Kim, Professor of Management and Organization at the University of Southern California Marshall School of Business and author of a […]
February 25, 2022
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Customers know how to solve data, privacy and AI trust issues. Brands should listen to them

In early December, Cogito published some new research designed to capture consumers’ understanding of artificial intelligence (AI), their overall perception and utilization of it, and any […]
February 15, 2017

The implosion of trust and what to do about it

For the last 17 years, Edelman, a global communications marketing firm, has published it’s Trust Barometer, an annual survey of more than 33,000 respondents from around […]
January 22, 2016

How leading brands are earning customer trust in the midst of data and privacy concerns

The trust that customers have for brands and business, in general, is at a low ebb. Whilst many businesses are cognisant of this and are working […]