building trust

February 15, 2017

The implosion of trust and what to do about it

For the last 17 years, Edelman, a global communications marketing firm, has published it’s Trust Barometer, an annual survey of more than 33,000 respondents from around […]
January 22, 2016

How leading brands are earning customer trust in the midst of data and privacy concerns

The trust that customers have for brands and business, in general, is at a low ebb. Whilst many businesses are cognisant of this and are working […]
March 13, 2015

Customer engagement and advocacy is undermined by a deficit of care

I was catching up with an old friend the other day and we were talking about the company he works for and the journey they are […]
April 2, 2013

Blogger outreach and building trust with your customers – Interview with Hugh Anderson

Today’s interview is with Hugh Anderson of Forth Metrics, a software company that is creating new, simple marketing analytics tools. Their first tool, Inkybee, aims to […]