Customer Advocate

March 13, 2015

Customer engagement and advocacy is undermined by a deficit of care

I was catching up with an old friend the other day and we were talking about the company he works for and the journey they are […]
November 12, 2014

Brands can drive growth and retention by addressing silent complaints

We all know that customers talk about businesses and brands, both to recommend them and to complain about them. Now, whilst businesses would like be aware […]
October 31, 2014

Find and fix customer problems by hiring a Customer Advocacy Manager – Interview with Carey Smith and Dave Waltz of Big Ass Fans

Today’s interview is with Carey Smith, founder & CEO (Chief Big Ass), and Dave Waltz, Customer Advocate, of Big Ass Fans, a manufacturer of high-volume low-speed […]
September 1, 2014

How Brainshark got its customers talking about them

We all know how important positive word of mouth and advocacy is to the growth and success of a business. However, many businesses find it difficult […]