customer lifetime value

April 1, 2021
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4 Ways to transform customer experience to fuel CLV

This is a guest post from Dhruv Mehta, a Digital Marketing Professional who works at Acquire.io The Customer Lifetime Value (CLV) is perhaps one of the […]
June 19, 2017

The importance of customer retention — An empirical study

This is a guest post from Josh Chapman, a financial modelling expert, based in New York City and was originally published on Toptal. As a startup […]
December 19, 2016

Most organisations are ignoring the behavioural element of customer experience – Interview with Morris Pentel

Today’s interview is with Morris Pentel, who is the Chairman & Founder of the Customer Experience Foundation, a leading organisation in Customer Experience Science. Morris joins […]
April 8, 2016

Utilising data to improve customer retention rates

This is a guest post from Clare Mylan, Head of Sales at marketing services agency, Gecko. Data has always been a vital aspect of marketing and […]