customer lifetime value

June 19, 2017

The importance of customer retention — An empirical study

This is a guest post from Josh Chapman, a financial modelling expert, based in New York City and was originally published on Toptal. As a startup […]
December 19, 2016

Most organisations are ignoring the behavioural element of customer experience – Interview with Morris Pentel

Today’s interview is with Morris Pentel, who is the Chairman & Founder of the Customer Experience Foundation, a leading organisation in Customer Experience Science. Morris joins […]
April 8, 2016

Utilising data to improve customer retention rates

This is a guest post from Clare Mylan, Head of Sales at marketing services agency, Gecko. Data has always been a vital aspect of marketing and […]
August 21, 2012

Customer service drives repeat business and higher customer lifetime value – even Shell now gets it

There was an article in the Daily Record last month (Store bosses tell staff to put customers first to win business) that caught my eye as […]