Phil Barden

July 15, 2013

Do you have any ‘vacuums’ in your customer journey?

I was reading the Harvard Business Review (HBR) article: Airline Customers Just Want to Know What’s Happening the other day and it reminded me of a […]
March 5, 2013

Customer service and customer loyalty can be improved by using decision science – Interview with Phil Barden

Today’s interview is with Phil Barden, MD of decode marketing ltd and author of ‘Decoded. The Science Behind Why We Buy’ and follows on from my […]