November 22, 2024 November 22, 2024Is channel snobbery holding back brands’ customer experience efforts?I had a fascinating discussion with Dan Bennett, Senior Partner, Head of Behavioural Science at Ogilvy Consulting, the other day, where he introduced me to the […]
May 6, 2019 May 6, 2019Behavioural economics, alchemy, customer experience and the power of ideas that don’t make sense – Interview with Rory SutherlandToday’s interview is with Rory Sutherland, Vice Chairman of Ogilvy in the UK and author of a new book: Alchemy: The Surprising Power of Ideas That […]