Hyper-Personalisation

May 26, 2022
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Discovering customer experience in the banking industry

This is a guest post from Satish Krishnamurthy, Global Practice Head – BFSI at Tech Mahindra. Imagine the seamlessness of ordering on Amazon or hailing a […]
December 10, 2021
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The problem at the heart of personalization

Privacy. Security. Justice. Equity. Accessibility. If you mentioned these words to pretty much anyone, they would probably all agree that they were important. But, ask them […]
July 27, 2021
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We are all only one moment away from creating a hyper fan – Interview with James Dodkins of Pega

Today’s interview is with James Dodkins, who is commonly know as the CX Rockstar, is a former rockstar but is now the CX Evangelist at Pegasystems. […]
July 14, 2021
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Hyper-Personalisation in Financial Services: What is it and how to achieve it.

In the second half of May, I hosted a webinar discussion on Hyper-Personalisation in Financial Services. I was joined by Ian Ashby, Principal Strategist for Customer […]