Business growth

April 13, 2021
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Havas CX’s X Index offers a new and holistic view of a brand’s customer experience

The international experience network Havas CX recently launched its X Index, a global barometer of customer experience (CX). When I first heard about it, I did […]
March 16, 2021
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4 Best practices for leaders to add to their customer experience (CX) strategy in 2021

In recent months, I’ve been talking to several senior leaders about how to design your customer experience (CX) strategy in 2021. Some of the issues they […]
March 12, 2021
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Journey analytics and orchestration is helping brands stop doing stupid stuff – Interview with Mark Smith of Kitewheel

Today’s interview is with Mark Smith, President of Kitewheel, whose platform is powering real-time customer journeys for the world’s most customer-centric brands. Mark joins me today […]
February 7, 2021
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The power of personalised videos to drive engagement at all stages of the customer journey – Interview with Matt Barnett of Bonjoro

Today’s interview is with Matt Barnett, Papa Bear at Bonjoro, a mobile and web based application that lets you send personalised videos at every stage of […]