customer centric

May 23, 2022
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Why you shouldn’t always build for the ‘happy path’ – Interview with Sam Richardson of Twilio

Today’s interview is with Samantha (Sam) Richardson, a principal visioneering consultant for Twilio Foundry. Sam joins me today to talk about why many people don’t think […]
March 16, 2022
trust

Brand trust emerges as the single biggest contributor to customer experience

In March last year, I wrote about Havas CX’s X Index and how it offered a new and holistic view of a brand’s customer experience (CX). […]
January 20, 2022
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How to put empathy into action in your customer experience

I’ve long advocated about the importance of empathy in customer experience, the need for more of it and why organizations should consider building an empathetic musculature […]
September 24, 2021
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Contact centres simplified: 3 ways to turn theory into practice

This is a guest post from Ross Daniels, Chief Marketing Officer at Calabrio. In our last two blogs, we introduced the concept of adding simplicity to […]