January 14, 2012 January 14, 2012Customer loyalty schemes don’t create loyaltyJust before Christmas I saw an article on the Econsultancy blog: Loyalty schemes don’t create loyal consumers, says Ipsos MORI. The post was based on research […]
December 6, 2011 December 6, 2011Small business, customer loyalty…….there’s an app for that!photo credit: schnaars Over the last few months, I’ve had quite a few people, mainly PR folks, reaching out to me as part of blogger outreach […]