first party data

February 12, 2023
works gf2817c71a 1920

Building your house to be able to deliver a truly personalised customer experience – Interview with Greg Kihlström of The Agile Brand

Today’s interview is with Greg Kihlström, author and Principal at GK5A, who advise organisations on customer experience, marketing technology, and digital transformation initiatives. He is also […]
August 29, 2022
cookies gc25fc050f 1920

Nearly half of CMOs are not ready for a cookieless future

On July 27th, Google announced via a blog that it was delaying the removal of third-party cookies in Chrome through into the latter part of 2024. […]
December 10, 2021
heart g9fa3ed667 1280

The problem at the heart of personalization

Privacy. Security. Justice. Equity. Accessibility. If you mentioned these words to pretty much anyone, they would probably all agree that they were important. But, ask them […]