reputation management

February 15, 2017

The implosion of trust and what to do about it

For the last 17 years, Edelman, a global communications marketing firm, has published it’s Trust Barometer, an annual survey of more than 33,000 respondents from around […]
January 28, 2012

Executives are customers too. So, why the perception gap on what influences brand, reputation and trust?

photo credit: hunter.gatherer A few days ago across at Marketing Pilgrim, Cynthia Boris wrote 70 Percent of Consumers Won’t Buy from a Company They Don’t Like. […]
January 24, 2012

Skepticism is rife and trust is not easily won but your people can help

photo credit: opensourceway Earlier today Edelman, the global PR form, launched the results of it’s 2012 Trust Barometer. According to Edelman: “This year’s survey is bigger […]