Earlier today Edelman, the global PR form, launched the results of it’s 2012 Trust Barometer. According to Edelman:
“This year’s survey is bigger than ever before, with 30,000 people questioned in 25 countries. The Barometer reveals the state of Trust in business and institutions.”
I’ve written about this survey before in Your Internal Brand is One of Your Most Important Marketing Tools and refer to Edelman’s survey results in my eBooks (You can check them out for free here and here).
However, reading through the survey results today there were three things that jumped out at me and have implications for building customer and employee engagement:
Note: Whilst these are the results from the Global survey, I looked at the UK-specific results too and they follow the same trends.
Do take the opportunity to check out the survey results for yourself or share your thoughts on my conclusions in the comments below.