Customer retention

May 24, 2023
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The state of customer engagement: Progress, work to be done and a delicate balance

Any regular readers of my posts here on Forbes will probably have realised by now that I am partial to a bit of research and, in […]
May 19, 2023
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There’s no point having a fast bike, if you don’t know how to ride it – Interview with Jerry Haywood of

Today’s interview is with Jerry Haywood, who is the Chief Executive Officer at, a leading provider of conversational AI for enterprises. Jerry joins me today […]
May 15, 2023
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How to improve patient experience using gamification?

This is a guest post by Likitha Andugula, Marketing Analyst at With the advent of digital devices and technology, we have been accustomed to having […]
April 9, 2023
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Too much data, too few skills. To achieve personalization, there is another way

Braze, the customer engagement software platform provider, recently released their third annual Global Customer Engagement Review. The research, by surveying 1,500 marketing executives across 14 markets, […]