Imagine this. A hospital that is busy dealing with coronavirus patients finds that it is running out of pulse oximeters, the little gadgets that clip onto […]
Personalization is becoming an increasingly important element in the pursuit of a differentiated customer experience. It has also come a long way, in recent years, according […]
Over the course of the last 18 months and since How to Wow: 68 Effortless Ways to Make Every Customer Experience Amazing was published I’ve continued […]