their customers | Adrian Swinscoe

September 18, 2012

Mapping Surveys to the Customer Journey

Avoiding the trap of surveying too early, too late, or too many things at the same time. Many companies diligently survey their customers and work hard […]

September 4, 2012

The Age of the Customer – Interview with Kerry Bodine about her new book Outside In

Following on from my recent interview, Retailers and their customers – what’s now and what’s next – Interview with Ian McGarrigle of the World Retail Congress, […]

August 29, 2012

Retailers and their customers – what’s now and what’s next – Interview with Ian McGarrigle of the World Retail Congress

Following on from my recent interview, #PositivelySocial and why customer service in social media is a failure – Interview with Frank Eliason, today I’m very excited […]

July 7, 2012

Customer retention: Increase customer switching costs by doing something that is low revenue, constant but difficult to replace for the clients

This is the ninth in a series of interviews with CEOs that were included in a book I wrote in late 2010 called RARE Business. It […]