Social Media

July 10, 2022
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Unlocking the hidden value of language to drive personalisation – Interview with Assaf Baciu of Persado

Today’s interview is with Assaf Baciu, the Chief Operating Officer and co-founder of Persado. Assaf joins me today to talk about Motivation AI, language, personalisation and […]
April 6, 2022
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The impact hateful and toxic social media content has on your customers and people and what to do about it – Interview with Joel Bailey of Arwen

Today’s interview is with Joel Bailey, the Product & Service Director at Arwen, a technology platform that uses AI to remove unwanted content from social media […]
October 24, 2020
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Customer experience doesn’t stop – Interview with Richie Manu

Today’s interview is with Richie Manu, who is Programme Director (Culture & Enterprise) at University of the Arts London, a multi-award-winning lecturer, a designer, creative consultant […]
October 2, 2020
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The Wendy’s effect: Why 50% of customers buy from brands with strong personalities

This is a guest post by Danielle Strouther , Marketing Product Expert at Adzooma. A key principle of successful marketing is being able to connect with […]