Brand

October 24, 2020
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Customer experience doesn’t stop – Interview with Richie Manu

Today’s interview is with Richie Manu, who is Programme Director (Culture & Enterprise) at University of the Arts London, a multi-award-winning lecturer, a designer, creative consultant […]
October 2, 2020
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The Wendy’s effect: Why 50% of customers buy from brands with strong personalities

This is a guest post by Danielle Strouther , Marketing Product Expert at Adzooma. A key principle of successful marketing is being able to connect with […]
September 25, 2020
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Up your user-generated content game to increase customer engagement

This is a guest post by Gary Peeling, CEO at Where The Trade Buys. From the days of flyers and telephone calls to the evolving world […]
April 20, 2020
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Brands and customers need to step up and work together in this time of crisis

We are living in both challenging and unusual times. Many firms are struggling to stay afloat. Some are having to close their doors (hopefully only) temporarily. […]