Brand

April 20, 2020
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Brands and customers need to step up and work together in this time of crisis

We are living in both challenging and unusual times. Many firms are struggling to stay afloat. Some are having to close their doors (hopefully only) temporarily. […]
February 28, 2020
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Rethinking the experience of life insurance – Interview with Adam Weinberg of Haven Life

Today’s interview is with Adam Weinberg, the brand director at Haven Life, a digital life insurance agency that’s backed and wholly owned by MassMutual. Adam joins […]
November 29, 2019
Amazon in the UK

Has Amazon been trying to charm socially conscious shoppers in the U.K. in advance of Christmas?

Over the last couple of months, Amazon has been running TV advertisements promoting the fact that the public can book a tour at one of eight […]
September 21, 2019

Audio is an overlooked dimension of the customer experience – Interview with Jeff Yasuda of Feed.fm

Today’s interview is with Jeff Yasuda, the CEO and co-founder of Feed.fm (Music as a Service), which helps game developers, content publishers, and e-commerce retailers increase […]