Today’s interview is with Richard Shotton who is the Head of Behavioural Science at Manning Gottlieb OMD and author of the book: The Choice Factory: 25 behavioural biases that influence what we buy. Richard joins me today to talk about his book, a few of the behavioural biases in the book, why we should pay attention to them and how we can utilise them in our businesses.
This interview follows on from my recent interview – Creating a learning environment that drives better sales and customer success outcomes – Interview with Pat Lynch of MindTickle – and is number 276 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.
Here’s the highlights of my interview with Richard:
Richard Shotton is the Head of Behavioural Science at Manning Gottlieb OMD as well as the author of The Choice Factory: 25 behavioural biases that influence what we buy, a best-selling book on how to apply findings from behavioural science to advertising.
Richard started his career as a media planner 18 years ago, working on accounts such as Coke, Lexus, and comparethemarket, before specialising in applying behavioural science to business problems. He is currently the Head of Behavioural Science at Manning Gottlieb OMD, the most awarded media agency in the history of the IPA Effectiveness awards.
He regularly runs training session with brands, big and small, using insights from behavioural science to help solve their problems.
You can find out more about Richard at his site, he also tweets about the latest social psychology findings @rshotton, do connect with him on LinkedIn here and don’t forget to grab a copy of his book here.
Thanks to Pixabay for the image.