January 28, 2012 January 28, 2012Executives are customers too. So, why the perception gap on what influences brand, reputation and trust?photo credit: hunter.gatherer A few days ago across at Marketing Pilgrim, Cynthia Boris wrote 70 Percent of Consumers Won’t Buy from a Company They Don’t Like. […]
May 22, 2010 May 22, 2010Is Social Media and the Internet Making Bennis’ Predictions Come True?I was reviewing a relative old book (it is now over 20 years old) the other day: Warren Bennis’ On Becoming a Leader. In his book, […]
May 22, 2010 May 22, 2010Is Social Media and the Internet Making Bennis' Predictions Come True?I was reviewing a relative old book (it is now over 20 years old) the other day: Warren Bennis’ On Becoming a Leader. In his book, […]
May 19, 2010 May 19, 2010The Strength of Your Brand is Not Dependent on the Size of Your Marketing BudgetImagine you are in a situation, whether with friends or with work colleagues and you need to buy something: a new computer, a new car, a […]