I was watching the TV the other day and saw the following ad from Tesco’s. It’s part of a series of ads that follow the shopping and life adventures of a fictitious family. Most of the time I end up heading for the kitchen to fix a bite to eat or a drink or something other than watching the ads. However, this one caught my eye. Take a look and below I’ll tell you why I liked it.
I think the iphone application and how it integrates into their online shopping service is a great idea. Why? Other than being a cool use of technology, I believe that the Tesco app does 3 things:
Overall I believe what they have done is create a really cool extension to their existing app that their core users will like and find useful. However, what I think is really clever is that they have understood the customer journey of a customer group that they may not call core customers: the ones that don’t really like shopping, its lists, queues, choice and remembering things. By understanding the customer journey of that smaller group of customers and designing an app that would be appreciated by their core but, also, loved by that few, it’s pretty likely that they will extend their customer base and will have created some new and loyal fans.
What did you think?
Thanks to kenjonbro for the image.