When talking about measuring employee engagement, happiness or satisfaction at work many people resort to quarterly, biannual or annual surveys. Don’t get me wrong. These type of surveys can be great and very insightful when done well.
However, one of the key weaknesses many of them suffer from is that they lack follow up and fail to relate to staff what has been found out and what is going to be done with the results etc etc. This is not so different to what happens when many firms survey their customers.
Other firms take a different approach, eschewing large surveys for something more akin to a ongoing ‘temperature’ check. Some efforts are low-tech like the tennis balls used by Nixon McInnes and some are more hi-tech and rely on the smart use of technology.
One such smart use of technology comes from Indonesian-based digital agency XM Gravity, which I first heard about over on PSFK. The agency has recently launched an in-house mobile app that aims to gauge and improve their staff’s mood and, at the same time, strengthen their bond with the firm. Check out the short video below:
What’s very smart about this app, I think, are the rules and thinking that sit behind it and how they have made it much more than just an employee engagement and morale measurement app. For example:
Wonder if it’s available for sale?