This is the fifth of a series of interviews with CEOs that were included in a book I wrote in late 2010 called RARE Business. It was a collection of thoughts, ideas and strategies to help businesses ‘build better relationships with their customers and their people’. You can pick up an electronic copy of the book for free by clicking on the THIRD button down in the left hand column or by clicking here.
The interviews were included to supplement my own thoughts and experience and add richness, depth and context. In the interviews, I asked them what they have done to drive their business’ success, customer focus and how they have built their employee and customer engagement.
The last interview in the series was with Justin Cooke, CEO of Fortune Cookie and is featured in Client relations – A phone call is worth 10 emails. A meeting is worth 100 calls.
This time round it is the turn of Jim Prior, CEO of The Partners to share his insights.
Over the last 25 years, The Partners has been the most creatively awarded agency in the UK (Design Week League Table November 2009). Part of the global WPP Group since 2000, with studios in London and New York, The Partners offers brand consultancy and design services to national and international clients, including Vodafone, Deloitte, Aviva, Astra Zeneca and The National Gallery.
In November 2009, The Partners was named the world’s most creative company by Design Week, beating Apple (it’s Design Group) into 2nd place.
Jim Prior, The Partners’ CEO, agreed to talk to us and share some insights about what has made his business so successful in retaining customers, building a great team and driving repeat business and growth. Here are some of his insights:
This is another great example of an established business that is leading its industry, empowering its team and delivering value for its customers.
Can you learn anything from their approach?
Thanks to ihtatho for the image.