Customer experience investments, ROI and business results

Return On Investment

In a 2013 HBR interview, Jeff Bezos said “When things get complicated, we simplify by saying what’s best for the customer? And then we take it as an article of faith if we do that that it’ll work out in the long term.” However, most organisations are not like Amazon. Most organisations don’t do things as ‘articles of faith’. In fact, before they do anything new most organisations work hard to establish what will be the expected business impact of

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Building a culture of good engages customers, employees and drives business results – Interview with Ryan McCarty and Scott Moorehead

Doing Good

Today’s interview is with Ryan McCarty and Scott Moorehead, founders of Culture of Good and the authors of a new book: Build a Culture of Good. They join me today to talk about their company, their mission, their new book and how companies can boost their revenue and improve employee engagement by helping their people create positive change in the world on a daily basis all while doing their jobs. This interview follows on from my recent interview – Creating

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How middle managers can boost employee engagement and customer experience

It’s pretty well understood that having a high level of employee engagement fuels better levels of service, a more engaging customer experience and better business results. Gallup research supports this and shows that firms with a highly engaged workforce experience tend to have: 37% less absenteeism; Between 25% and 65% lower staff turnover, depending on the industry; Up to 41% fewer quality issues; 48% fewer safety incidents; 28% less shrinkage; 10% higher customer ratings; 21% higher productivity; and 22% higher

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Advocate assisted commerce improves customer experience and drives business results – Interview with Scott Pulsipher of Needle

Today’s interview is with Scott Pulsipher, President & COO of Needle, a US software firm that is pioneering advocate-assisted commerce. Scott joins me today to talk about what Needle are up to, trust, customer experience and advocate-assisted commerce. This interview follows on from my recent interview: A degree of humility always succeeds in business – Interview with Michael O’Leary of Ryanair – and is number 145 in the series of interviews with authors and business leaders that are doing great

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Does Michael O’Leary really care about Ryanair’s customers, or is he just being pragmatic?

One of Europe’s leading low-cost airlines, Ryanair, has in recent years received more than it’s fair share of press coverage and attention. Much of this has come as a result of a number of controversial statements from their famously outspoken CEO Michael O’Leary. In the past, he has been known to call customers ‘stupid’ and has mused publicly about whether they should ‘charge customers to go to the toilet’ amongst other things as relentlessly pursued a cost leadership strategy. However,

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