Personalization

July 2, 2018

Relevance, personalization and what many firms are missing when it comes to GDPR – Interview with Rob Walker of Pega

Today’s interview is with Dr. Rob Walker, Vice President, Decision Management and Analytics at Pegasystems, a leading provider of software for customer engagement and operational excellence. […]
October 9, 2017

You don’t want to design a customer experience that is akin to getting in the cockpit of an F16 – Interview with Eric Hansen

Today’s interview is with Eric J. Hansen, founder and Chief Technology Officer of SiteSpect, a leading software platform that offers optimization, testing, targeting, and personalization solutions […]