Today’s interview is with Eric J. Hansen, founder and Chief Technology Officer of SiteSpect, a leading software platform that offers optimization, testing, targeting, and personalization solutions that allows businesses to create superior customer experiences. Eric joins me today to talk about the potential of artificial intelligence (AI) in customer experience and personalisation, what brands should be thinking about and what they should be doing to prevent this.
This interview follows on from my recent interview – The meaning of personalised customer experience – Interview with Jamf, Paycor and Qumulo – and is number 235 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.
Highlights from my conversation with Eric:
About Eric (taken from his company bio)
Eric is the founder and Chief Technology Officer of SiteSpect, and resides on the board of directors. He leads overall product and technology strategy for the company, as well as entry into emerging markets.
Prior to SiteSpect, Eric was the founder and CEO of Worldmachine Technologies, an Internet development and consulting firm specializing in large-scale web engineering projects for organizations such as John Hancock Insurance, Putnam Investments, Hearst New Media, and The New England Journal of Medicine. Prior to Worldmachine, Eric held product management and software engineering positions at several Boston-based technology firms, including Princeton Transportation Consulting Group (Logistics.com), Raytheon Company, and the Center for Clinical Computing at Harvard Medical School. Eric is a frequent speaker at conferences covering web analytics and optimization, and he writes regularly on topics dealing with the intersection of marketing and technology.
He received a degree in Cognitive Science and Psychology with honors from the University of Rochester in Rochester, NY.