November 19, 2010 November 19, 2010Build authority and trust with your customers by talking about your industry 'Warts and all'Have you ever heard the phrase ‘Warts and all’? What it means is: ‘Tell me everything and don’t leave out the less appealing bits’. The origin […]
November 19, 2010 November 19, 2010Build authority and trust with your customers by talking about your industry ‘Warts and all’Have you ever heard the phrase ‘Warts and all’? What it means is: ‘Tell me everything and don’t leave out the less appealing bits’. The origin […]
October 25, 2010 October 25, 2010Mistruths are no way to build trust with your customersOver the course of the last couple of weeks I have seen a Bridgestone advert floating around the TV advertisement space saying that choosing its tyres […]
May 19, 2010 May 19, 2010The Strength of Your Brand is Not Dependent on the Size of Your Marketing BudgetImagine you are in a situation, whether with friends or with work colleagues and you need to buy something: a new computer, a new car, a […]