analytics

October 30, 2021
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A quick intro to people analytics and how it improves employee experience

This is a guest post from Tim Ferguson, a writer and editor of Marketing Digest.  Just as digital marketers use analytics to understand their customers better, […]
March 4, 2019
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An Emotional Connection – The Key To Customer Loyalty

This is a guest post from Rebecca Martin, CMO at Calabrio “Given the enormous opportunity to create new value, companies should pursue emotional connections as a […]
March 1, 2019
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Analytics isn’t something you buy, it is something that you do – Interview with Larry Skowronek of NICE

Today’s interview is with Larry Skowronek, Vice President Product Management and Product Marketing at NICE, a worldwide leading provider of software solutions enabling organizations to improve […]
July 2, 2018
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Relevance, personalization and what many firms are missing when it comes to GDPR – Interview with Rob Walker of Pega

Today’s interview is with Dr. Rob Walker, Vice President, Decision Management and Analytics at Pegasystems, a leading provider of software for customer engagement and operational excellence. […]