November 19, 2010 November 19, 2010Build authority and trust with your customers by talking about your industry ‘Warts and all’Have you ever heard the phrase ‘Warts and all’? What it means is: ‘Tell me everything and don’t leave out the less appealing bits’. The origin […]
November 19, 2010 November 19, 2010Build authority and trust with your customers by talking about your industry 'Warts and all'Have you ever heard the phrase ‘Warts and all’? What it means is: ‘Tell me everything and don’t leave out the less appealing bits’. The origin […]
October 25, 2010 October 25, 2010Mistruths are no way to build trust with your customersOver the course of the last couple of weeks I have seen a Bridgestone advert floating around the TV advertisement space saying that choosing its tyres […]
October 5, 2010 October 5, 2010Thank you Richard Branson and Virgin Atlantic – The personal touch that creates brand advocatesMy Mum and Dad flew to New York on Sunday to go visit my brother and family. When I saw them on Sunday they told me […]