This is a guest post from Matt Roberts, co-founder of Zokri. There’s a reason why strategy frameworks like Balanced Scorecard (BSC) have the ‘Customer’ as the […]
This is a guest post from Matt Roberts, co-founder of Zokri. There’s a reason why strategy frameworks like Balanced Scorecard (BSC) have the ‘Customer’ as the […]
Today’s interview is with Michael Solomon, PhD who is Professor of Marketing in the Haub School of Business at Saint Joseph’s University in Philadelphia and the […]
Over the last few months, I’ve been talking about four things that companies that lead their fields on experience have in common. The first is that […]
Today’s interview is with Matthew Nolan, the head of Product Marketing for the Decision Sciences division at Pegasystems, driving Pega’s portfolio of marketing technology, decision management, […]