This is a guest post from Jennifer Welford, Small Business Team – Accounts and Legal. ‘Ethnography’ is one of those obtuse marketing words, like ‘psychographic’ or […]
This is a guest post from Jennifer Welford, Small Business Team – Accounts and Legal. ‘Ethnography’ is one of those obtuse marketing words, like ‘psychographic’ or […]
Today’s interview is with Jan Jensen, the CMO of Trustpilot, an open, review-driven community connecting online consumers. Through their platform Trustpilot also help companies proactively collect […]
The equality of the relationships that businesses have with their customers was an idea that came up in a recent interview that I conducted with John […]
#180405687 / gettyimages.com Today’s interview is with Vivek Jetley, Senior Vice President and co-Head of Analytics and Head of Corporate Strategy at EXL, a business process […]