Today’s interview is with Jan Jensen, the CMO of Trustpilot, an open, review-driven community connecting online consumers. Through their platform Trustpilot also help companies proactively collect reviews and get real insight from their customers. Launched in 2007, their service has seen rapid adoption with already more than 7.5 million reviews of over 85,000 individual companies. The company has developed strong positions in Denmark, UK, France, Germany, Netherlands, Italy and is now entering the US. Jan joins me today to talk about Trustpilot, their recent Trust Series which delves into what it takes today to build trust with customers and what lessons other businesses can learn.
This interview follows on from my recent interview: How we built a community of customer advocates – Interview with Joan Babinski of Brainshark – and is number one-hundred and nine in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate, become more social and deliver better service.
Highlights of my interview with Jan:
About Jan (adapted from his LinkedIn profile)
Jan Jensen is CMO of Trustpilot and is an experienced manager with a proven history of success in key management positions in Europe and the US. Throughout his career he has developed a wide skill-set with expertise including managing direct and virtual cross cultural and functional teams, P&L, budget management, lead generation and building and managing brand equity.
He has also gained skills in public speaking, media interviews, public relations and analyst relations. As part of an exciting team at Trustpilot, he is a pioneer in building and managing customer loyalty, international marketing and sales.