This is a guest post from Matt Roberts, co-founder of Zokri. There’s a reason why strategy frameworks like Balanced Scorecard (BSC) have the ‘Customer’ as the […]
This is a guest post from Matt Roberts, co-founder of Zokri. There’s a reason why strategy frameworks like Balanced Scorecard (BSC) have the ‘Customer’ as the […]
In the second half of May, I hosted a webinar discussion on Hyper-Personalisation in Financial Services. I was joined by Ian Ashby, Principal Strategist for Customer […]
This is a guest post by Lucy Manole, a creative content writer and strategist at Marketing Digest. Having a beautiful eCommerce website packed with stunning visuals […]
Today’s interview is with Stan Phelps and Dave Rendall, co-authors of Pink Goldfish 2.0: Defy Normal and Exploit Imperfection. They join me today to talk about […]