Today’s interview is with Matt Barnett, Papa Bear at Bonjoro, a mobile and web based application that lets you send personalised videos at every stage of the customer journey, to help convert, activate and support your customers. Matt joins me today to talk about video, how things have changed as a result of the pandemic, the impact of video compared to email and where best to apply video in the customer journey.
This interview follows on from my recent interview – From an award winning chef to CX Leader of the Year 2020 – Interview with James Scutt of the Post Office – and is number 375 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.
Here’s the highlights of my chat with Matt:
A British/Australian designer Matt launched Bonjoro from a sales hack for his first business, where Matt would send every new lead a personal video to delight and surprise them. That hack overtook the original business in 12months, as 1000’s more companies came on board to personalise their customer journeys at scale.
Matt’s love of building great products is only surpassed by his total commitment to building great business culture, and Matt asserts that Bonjoro’s “customers as friends” culture has been the main driver for the businesses success. His goal is to be the next Zappos, to be most loved brand in the world.