Today’s interview is with David Cancel, serial entrepreneur and co-founder & CEO, Drift. He’s also the author of a new book called: Conversational Marketing: How the World’s Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too). David joins me today to talk about Drift, the book, why marketing and sales are broken, what conversational marketing and what companies should be doing differently.
This interview follows on from my recent interview – What’s stopping you from doing the best work of your life? – Interview with Aaron Dignan – and is number 297 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.
Here’s the highlights of my chat with David:
David is the co-founder and CEO of Drift, where he helps everyone know, grow, and amaze their customers. He previously founded Compete, Lookery, Ghostery, and Performable. Most recently, following the acquisition of Performable by HubSpot, David served as the Chief Product Officer at HubSpot responsible for re-architecting the engineering team and HubSpot products.
He is active in the Boston tech community and invests in and advises organizations like Charles River Ventures, Spark Capital, NextView Ventures, DormRoom Fund, EverTrue, Visible Measures, Yottaa, and HelpScout. David is passionate about building amazing teams and helping develop products to serve the needs of Marketers.
Check out Drift, grab a copy of the book: Conversational Marketing: How the World’s Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too), say Hi to David and the folks at Drift of Twitter @dcancel and @Drift and, finally, do connect with David at LinkedIn here.
Thanks to Pixabay for the image.