Today’s interview is with Liat Bycel, the VP of Sales at Airtable, the no code collaboration platform, and the person responsible for building the customer engagement organization which comprises team members from sales, customers success, support, support ops, sales ops and strategy. Liat joins me to today to talk about the ‘messy middle’ syndrome, being well-prepared when the pandemic hit, how she built their customer engagement organization, adopting a new hybrid work pattern and why we need to consider onboarding for everyone again.
This interview follows on from my recent interview – Ineffective communication is a silent killer of customer service performance – Interview with Dorian Stone of Grammarly Business — and is number 396 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.
Here’s the highlights of my chat with Liat:
Liat Bycel is the VP of Sales at Airtable, the no code collaboration platform democratizing software creation for more than 250,000 organizations, including over half of the Fortune 1000. She is also the person responsible for building the customer engagement organization which comprises team members from sales, customers success, support, support ops, sales ops and strategy.
Before Airtable, Liat served as the Chief Revenue Officer at Assist, was the first manager hired for the sales organization at Twitter, and spent 7 years in the education industry. Liat studied psychology at the University of California, Davis.