Today’s interview is with Jeff Titterton, CMO of Zendesk. Jeff joins me today to talk about the new Zendesk Customer Experience Trends Report 2019, the main findings of the report, what’s driving the widening gap between what customers expect and what companies can deliver and what can companies do to close the gap.
This interview follows on from my recent interview – Most businesses would be shocked to see the experience they are inflicting on their customers – Interview with David Cancel – and is number 298 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.
Here’s the highlights of my chat with Jeff:
Jeff currently leads Zendesk’s marketing organization. He brings 18 years of experience leading marketing, product marketing, and conversion and retention optimization from early-stage startups to enterprise companies. Prior to Zendesk, Jeff led engagement marketing at Adobe. He has also served as CMO at 99designs and VP of Marketing at Zoosk and holds a B.A. in English and Economics from Cornell University.
Thanks to Pixabay for the image.