Today’s interview is with Nienke Bloom, customer experience speaker, advisor and co-founder of The Customer Experience Game. Nienke joins me today to talk customer experience, The Customer Experience Game, why play is so important in business and how and why we should put more play and fun into everything we do.
This interview follows on from my recent interview – Going from good to great in customer experience – Interview with Rachel Haworth of Coventry Building Society – and is number 291 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.
Here’s the highlights of my chat with Nienke:
Nienke Bloom is a customer experience speaker and advisor and co-founder of The Customer Experience Game. She is often called the Customer Experience Guru. She is an international keynote speaker and inspires her audiences with best practices and proven methodologies. Besides a public speaker, she is a trusted advisor for boards. She has worked for 20 years in large corporates; 13 years in insurance, but also in finance and telco, so she knows how large organizations work.
She is co-founder of the Customer Experience Game, because there needs be more fun when learning about customer experience. She a Certified Customer eXperience Professional (CCXP) and hosts Masterclasses to share knowledge and methodologies. It is her mission to make the world a more beautiful place for customers and employees and does that in her own practical and fun Dutch way.
Thanks to Pixabay for the image.