Today’s interview is with Jonathan Lacoste (co-founder and President) and Ben Cockerell (VP of Marketing) at Jebbit, the creator of the world’s first declared data platform. Jebbit are focused on doing two things: One, giving customers back control of the data that they share around their motivations, interests and buying intentions and, two, helping brands connect with these customers through the creation of visually appealing, mobile content experiences. Jonathan and Ben join me today to talk about the main challenges facing firms right now when it comes to mobile marketing, consumer data, GDPR, compliance, trust, what a Declared Data Platform is, how it can help, how it differs from other applications and what sort of things should leaders and marketers be thinking about right now.
This interview follows on from my recent interview – Striving for excellence has never been more important – Interview with Tom Peters – and is number 260 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.
Highlights from my conversation with Jonathan and Ben:
About Jonathan and Ben
Jonathan Lacoste is an award-winning entrepreneur. Jonathan is the co-founder and President of Jebbit, the world’s first declared data platform, which he co-founded as an undergraduate student at Boston College. Since launching the company, Jonathan has been named to Forbes’ 30 Under 30 and Direct Marketing News 40 Under 40, was the Emerging Executive of the Year in the state of Massachusetts, and is considered the youngest entrepreneur to raise venture capital, at age 19. In his off hours, Jonathan is an avid marathoner, having run 17 to date.
Ben Cockerell is the Vice President of Marketing for Jebbit, where he leads a team focused on helping brands understand and unlock the marketing potential of mobile experiences powered by first party data. Prior to joining Jebbit, he was the Global Director of Marketing for Crimson Hexagon, the world’s leading social analytics platform, and previously a Product Marketing Manager for Hootsuite, a social media management platform. In his infinite spare time, Ben enjoys spending time with his wife and three year old daughter, which, currently, means playing a lot of Peppa Pig.
Thanks to Pixabay for the image.