Today’s interview is with Jeremiah Smith, who is the President and CEO of SimpleTiger, a boutique digital marketing agency that specializes in SEO for entrepreneurs and software as a service firms. Jeremiah joins me today to talk about management styles, SimpleTiger’s discovery of Dan Pink’s three elements of motivation (autonomy, mastery, and purpose) and how they have developed a management system/approach that puts these three into practice.
This interview follows on from my recent interview – Customer success needs to be the responsibility of the entire organisation – Interview with Fred Shilmover – and is number 253 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.
Highlights from my conversation with Jeremiah:
Jeremiah Smith is the President and CEO of SimpleTiger, a boutique digital marketing agency that specializes in SEO for entrepreneurs. For 11 years, Jeremiah has helped companies like Segment.com, Shopify, NBC, MTV, E*Trade, LG, and Sports Illustrated see significant gains in their search results, organic traffic, and revenue. During his time growing SimpleTiger, Jeremiah has seen firsthand how clients have been unnecessarily burned by other agencies in the past or confused by misleading SEO strategies.
The SEO industry is plagued with a lot of smoke and mirrors, black hat techniques, and a lack of transparency. Jeremiah’s mission is to open up about what many other SEO marketers and agencies won’t share – the practices and frameworks that actually work. Why share this? Because transparency is much needed in an industry where sharing is typically frowned upon.
As a fully distributed team, SimpleTiger has helped venture backed startups with everything to lose all the way up to the largest companies in the world get on the first page of Google. There is no one-size fits all approach to SEO like some would have you believe, but there is a simple, effective, and right way to do it.
Check out SimpleTiger, particularly if you are a software as a service company or entrepreneur, say Hi to Jeremiah and the folks at SimpleTiger on Twitter @jeremiahcsmith and @simpletiger and connect with Jeremiah on LinkedIn here.
Thanks to Denise Krebs for the image.