Today’s interview is with Professor Jan van den Ende, who is Professor of Management of Technology and Innovation at RSM (Rotterdam School of Management), Erasmus University, Rotterdam. Jan joins me today to talk about a research paper that he and some colleagues recently published and how ignoring customers’ opinions can lead to more successful products.
This interview follows on from my recent interview – Behavioural insights and what is really going on in the minds of your customers – Interview with Dr. Simon Moore of Innovationbubble – and is number 204 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.
Here’s the highlights of my interview with Jan:
About Jan (taken from his university bio)
Jan van den Ende is a professor of management of technology and innovation at Rotterdam School of Management, Erasmus University (RSM) and holds the International Chair of Management, LUISS Universita Guido Carli, Rome, Italy.
His field of expertise is the development process of new products and services in firms. His current research interests include firm-internal and -external idea management, control of NPD projects, design management and sustainable innovation.
Jan van den Ende has published in numerous journals including Journal of Management Studies, Organization Studies, Harvard Business Review, Journal of Product Innovation Management, Research Policy, IEEE Transactions on Engineering Management, and Group and Organization Management.
He teaches in MBA and Executive Education for firms such as ASML, FrieslandCampina, IFF and MAN. Van den Ende holds a PhD from Delft University of Technology.