This interview follows on from my recent interview: Copying your way to increased innovation, creativity and competitive advantage – Interview with Mark Earls – and is number 142 in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate and delivering great service and experience to their customers.
About Jeremy (adapted from his LinkedIn profile)
Jeremy is a strategist for Salesforce, the world’s fastest growing software company, and (according to Forbes Magazine), the world’s most innovative company for the last 4 years! When he’s not talking about digital marketing at a conference somewhere, you will probably find him racing a bicycle, writing, drinking whiskey or eating fine cheese.
In past lives he has owned his own agency, written some books and worked for brands such as Nike, MTV, Rovio, Zynga, Dell, BMW and Vodafone. He also has worked on strategic accounts at TBG Digital (Facebook’s largest ad agency at the time and agency of the year in 2012), built the UK’s largest social media program for Phones 4u Group and led the social strategy team for Adobe EMEA. He’s also spent some time as a cocktail bartender and a giraffe keeper!
In addition, he’s been voted, amongst other things:
He’s passionate about building communities and helping brands to stand for something bigger than themselves. He loves the way Steve Jobs described his work at Apple and has a similar feeling about what they are doing at Salesforce ~ “We exist at the intersection of humanity and technology”. In real terms, that means he spends a lot of his time talking about customer journeys, the Internet of Things, loyalty, business strategy, social business, measurement and big data.
Oh, and don’t forget to pick up a copy of the book here.