Today’s interview is with Mark Hurst, who founded Creative Good in 1997, a New York based consulting and services company focused on the customer experience. Today, he joins me to talk about his new book: Customers Included: How to Transform Products, Companies, and the World – With a Single Step, that he recently co-authored with his colleague Phil Terry.
This interview follows on from my recent interview: How to create a successful, mission driven business in a profit driven world – Interview with Seth Goldman and Barry Nalebuff of Honest Tea – and is number seventy seven in the series of interviews with authors and business leaders that are doing great things and helping businesses innovate, become more social and deliver better service.
Here are the highlights of the interview with Mark:
About Mark (taken from his bio on the book’s website)
Mark is Founder and President of Creative Good, a New York based consulting and services company focused on the customer experience.
Mark, who founded Creative Good in 1997, has spent his career writing and speaking about how organizations and individuals can create better customer experiences. In 2003 Hurst founded the Gel conference, which annually spotlights people and projects that create some good experience. Hurst also wrote Bit Literacy, the 2007 book about managing email and information overload, and created Good Todo, the mobile productivity suite. He holds bachelor’s and master’s degrees in computer science from MIT and lives in New York City with his wife and son.
Thanks to Howard County Library System for the image.